Study 4

ITEMS

Willingness to Share Personal Information (1 = strongly disagree; 7 = strongly agree; α = .945) (Malhotra et al. 2004)

1. How likely are you to continue browsing (which would also mean accepting the cookies)? (1 = very unlikely; 7 = very likely)

2. How probable is it that you are going to continue browsing (which would also mean accepting the cookies)? (1 = very improbable; 7 = very probable)

3. How likely are you leave Chocolatedayandnight website without browsing any further? (Reverse-coded) (1 = very unlikely; 7 = very likely)

Resource Scarcity (1 = strongly disagree; 7 = strongly agree; α = .917) (Roux et al. 2015)

1. My resources are scarce.

2. I don't have enough resources.

3. I need to protect the resources I have.

4. I need to acquire more resources.

Threat Susceptibility (α = .920) (Beitelspacher et al., 2012)

1. How likely is it that your personal information could be misused if you provide the same to Chocolate day-n-night website? (1 = very unlikely; 7 = very likely)

2. How probable is it that your personal information could be misused if you provide the same to Chocolate day-n-night website? (1 = very improbable; 7 = very probable)

3. How likely is it that if you that provide your personal information to Chocolate day-n-night website, it could lead to your subsequent browsing activities being tracked? (1 = very unlikely; 7 = very likely)

4. How likely is it that if you provide your personal information to Chocolate day-n-night website, it could lead to your identity theft? (1 = very unlikely; 7 = very likely)

5. How likely is it that if you provide your personal information to Chocolate day-n-night website, it could lead to your financial loss? (1 = very unlikely; 7 = very likely)